One day of coverage is worth more to a small nonprofit than a year of paid advertising it could never afford.
Open Ice runs a media day on the opening day of every camp. In March 2026 that produced a live CP24 broadcast, a CTV News feature, and coverage in Beach Metro News and TorontoToday inside a single week.
For partners, that association is the return. Corporate support of Open Ice delivers logo placement, named programme rights and media association, which is why it can typically be recorded as a marketing or advertising expense rather than a donation.
Two organisations, one in the classroom and one at the rink, exploring a pathway that carries a student from a school assembly to a pair of skates.
Four days of ice and dryland, free lunch, and a full set of equipment for every camper.
Where the programme stands after its first three cycles, and what the numbers mean.
