What media day does for a program this size
Every camp opens with a media day, and the coverage it brings reaches families, supporters and partners.
Open Ice InitiativeMar 20263 min read

Open Ice runs a media day on the opening day of every camp. In March 2026 that produced CP24 coverage from the arena, a CTV News feature, and coverage in Beach Metro News and TorontoToday inside a single week.
For partners, that association is the return. Corporate support of Open Ice delivers logo placement, named program rights and media association.




