journalists
Media room
Everything a newsroom needs in one place: boilerplate, figures, spokespeople, photographs and the full coverage list. If you need something that is not here, phone.
route
On deadline?
Andrew Adair, Founder and President. 437-775-6292, andrew.adair@ucc.on.ca. He answers.
Filming at a camp?
Media day is day one of every camp and press are welcome. Tell us you are coming so we can brief the families on site.
Copy and paste
One line
Open Ice Initiative is a Toronto registered nonprofit that provides free hockey programming, professional coaching and full equipment to underprivileged youth.
Sixty words
Open Ice Initiative Inc. is a Toronto registered nonprofit founded in 2025 and run by a seventeen member student executive. Through Open Ice Camps it gives underprivileged youth free ice time, professional coaching, and a full set of equipment they keep for good. It runs six camps a year across two Toronto arenas and has drawn national and local media coverage.
How to refer to us
Open Ice Initiative on first mention, Open Ice afterwards. Our programme is Open Ice Camp. We are a nonprofit, not a registered charity, and we cannot issue charitable tax receipts.
All of these are verified
| Figure | What it is |
|---|---|
| 60+ | campers reached in about nine months |
| 1,000+ | participant-hours of free programming delivered in about nine months |
| 100+ | applications for a limited number of spots |
| $15,000+ | in equipment distributed and kept for good |
| $860 | all in, per camper, per camp. Ice and equipment are the two largest costs |
| 2,000,000+ | media impressions across CTV, CP24, TSN and local press |
| 17 | member student executive |
| 6 | camps a year, three at Leaside Arena and three at Ted Reeve |
Who to quote
Andrew Adair
Founder and President. Founded Open Ice Initiative in 2025 as a Grade 10 student. Speaks to the model, the cost of the game, and why it is student run.
Marc Muruve
Head coach, Summer 2026. Speaks to what happens on the ice and what four days does to a child who has never skated.
What you may use
Every photograph on this site may be used in coverage of Open Ice Initiative with a credit. Photographs of identifiable children are published only where consent is on file, and we will confirm per image on request.
As seen in
Every outlet that has reported on Open Ice, linked to the article. These are news organisations covering a story, not partners.
- CTV NewsMarch break youth hockey camp gives underprivileged kids a chance to playMar 17, 2026
- CP24CP24: March Break youth hockey camp gives underprivileged kids a chance to playMar 17, 2026
- Beach Metro NewsOpen Ice's March break hockey camp at Ted Reeve brings young players togetherMar 17, 2026
- CP24CP24: Toronto teen founds financially accessible hockey camp for kidsFeb 14, 2026
- TorontoTodayFree hockey camp in Toronto builds skills and access at Ted Reeve Arena2026
- TorontoTodayThis March break hockey camp gives at-risk kids a place to play, barrier free2026
These outlets reported on Open Ice Initiative as a news story. They are not partners and they have not endorsed us. Each line links to the article.
Everything published so far
| Date | Outlet | Story | Link |
|---|---|---|---|
| Mar 17, 2026 | CTV News | March break youth hockey camp gives underprivileged kids a chance to play | Open |
| Mar 17, 2026 | CP24 | CP24: March Break youth hockey camp gives underprivileged kids a chance to play | Open |
| Mar 17, 2026 | Beach Metro News | Open Ice's March break hockey camp at Ted Reeve brings young players together | Open |
| Feb 14, 2026 | CP24 | CP24: Toronto teen founds financially accessible hockey camp for kids | Open |
| 2026 | TorontoToday | Free hockey camp in Toronto builds skills and access at Ted Reeve Arena | Open |
| 2026 | TorontoToday | This March break hockey camp gives at-risk kids a place to play, barrier free | Open |