For sponsors

Everything you need, in the order you will ask

One page. What we do, who we reach, what it costs, what you get, and how to say yes. If you would rather have a conversation, the number is at the bottom.

Student volunteers in cream hoodies helping a group of helmeted campers along the boards
In one
paragraph

Open Ice Initiative is a Toronto nonprofit, run by seventeen students, that puts children who have never skated onto the ice for four days and sends them home with equipment they keep. Six camps a year across two arenas. Families pay nothing, ever. One thousand and sixty dollars covers one child completely.

The problem

It is the cost, and only the cost

We received more than one hundred applications for our last cycle. We had spots for sixty.

That is not a statistic about demand. It is roughly forty children whose families filled in a form, hoped, and were told no. We do not run first come first served, so the ones we turn away are not the least deserving. They are the ones we ran out of ice for.

Every one thousand and sixty dollars is one fewer of those.

The reach

What your name sits next to

2,000,000+
media impressions across CTV, CP24, TSN and local press
100+
applications for a limited number of spots
60+
campers reached in about nine months
1,000+
participant-hours of free programming delivered in about nine months

Covered by CTV News, CP24, Beach Metro News and TorontoToday, with TSN and the PHPA as partners. Media day is day one of every camp, which is why coverage keeps happening rather than happening once.

The money

Exactly what it buys

1
What one full set of equipment costs, multiplied by the number of children
ItemEachNumberCost
Helmet with cage$851$85
Skates$1401$140
Stick$601$60
Gloves$551$55
Shoulder pads$451$45
Elbow pads$301$30
Shin guards$451$45
Hockey pants$551$55
Jersey and socks$351$35
Equipment, after Hockey Stick Man1$380
Ice, and everything else the camp needs$4801$480
Total$860

That is one child on the ice for four days, with a full set of equipment that is theirs.

The list price above is what a family would pay in a shop, which is the number that keeps them out. It is not what we pay. Hockey Stick Man donates part of every set outright, and we buy the rest, which comes to $380 a child. Coaching is donated, so it costs nothing at all. The largest line is ice: between $300 and $450 an hour, three hours of it every day, which for a four day camp is $3,600 to $5,400 before a single child is fitted. All in, one camper costs $860.

The levels

Three, priced per camp

Pilot Sponsor

$1,000 per camp. Logo on participant materials and on this site, a named session, and photographs from the camp you funded.

Camp Sponsor

$1,500 per camp. Everything above plus a named day, on-ice photography with campers, and a written impact report after the cycle.

Platinum Partner

$2,000 and up per camp. Everything above plus named programme rights, year-round association, and your own page on this site.

To give more than $2,000 per camp, talk to us about extended terms.

What a partner
page looks
like

Not a logo in a row

Every partner gets a real page: who they are, what they do for us, photographs of that contribution in use, a link to their site, and a thank you note that is theirs alone.

Where your
name actually
goes

Six places, and you can see all of them

Sponsors are told about "exposure" and given no way to check it. Here is the exact list, and a preview of your own mark on the puck that every partner gets.

This is the puck. Every partner gets one, the same size, whatever they gave.

  1. The puck carouselEvery page on this site. Your mark rides the rolling strip at the foot of the page, the same size as everyone else, on a white puck.
  2. Your own pageA full page about your organisation, written by us, linked from the partners page and indexed by Google under your name.
  3. The rink boardsPrinted and hung at Leaside and Ted Reeve for the run of the camp, where the photographs get taken.
  4. The jerseyOn the sleeve of every jersey the children keep. Sixty of them go home in the city and stay there.
  5. The press releaseNamed in the release that goes to every outlet on our list, and in the thank you posts afterwards.
  6. The reportIn the season report that goes to every partner, with the numbers your money produced.
The tax
question

Answered before you ask

Open Ice Initiative is a Toronto registered nonprofit, not a registered charity, so we cannot issue charitable tax receipts.

Because corporate support delivers logo placement, named programme rights and media association, it can typically be recorded as a marketing or advertising expense. Please confirm the treatment with your finance team. This is not tax advice.

Say yes

One email, and we will do the rest

Tell us roughly what you have in mind and which camp cycle. We will come back with a written proposal inside two days.

Or phone Andrew Adair directly on 437-775-6292.